Kids are having nightmares after seeing promotional billboards with images of the iconic clown, Pennywise, say parents.
Parents are calling for a ban on billboards installed as part of an advertising campaign for the new IT sequel as it is scaring children. IT Chapter Two is set to release worldwide in the first week of September but the parents are complaining that the promotional campaign for the movie featuring close up images of the iconic clown, Pennywise is scaring their children, according to a report by 9 News.
"It just totally freaks them out," complained a Kellie, a mother from Brisbane. Kellie said her daughter, Piper, has constant nightmares and is unable to sleep at night after seeing the promotional billboards. "I get really scared because it's hard to go to bed when you have a scary picture in your mind. Before I go to bed, I have to check the whole room," said Piper, Kellie's daughter. "And when I finally go to bed I will wake up after a nightmare."
IT Chapter Two is the sequel to IT, the highest-grossing horror film of all time. In the run-up to the release of the film, promotional material of the film has been plastered all over town and has children scared. Jane Swan, another concerned mother, said her child is "terrified" by posters. Jane said she was ok with a horror film being accessible to a mature audience but opined children shouldn't be subjected to scary images in the comfort of their neighborhoods.
"Some people do enjoy going to horror movies and that's fine and that's their choice, and I understand that but we're not choosing to see this poster." IT Chapter Two has been given an MA15+ rating and Jane Swan confirmed that she had raised a complaint about the promotional material plastered all over town. She said advertising for movies with MA15+ rating should be restricted in areas frequented by children.
Concerned parents were however informed that nothing could be done about it. They were told, "Ad Standards generally has no jurisdiction over the placement or timing of advertisements, except when considering the use of language or sex, sexuality or nudity in advertising".
It's not just children who are having nightmares. According to The Sun, The movie's star, James McAvoy, opened up about recurring nightmares about Pennywise. "I had nightmares about Pennywise quite a lot. The only one I can really remember is I'm lying on my side in the bed and he was in bed with me. And he's stroking my back gently and saying, 'Wake up James, wake up.' And I was just terrified, pretending to be asleep," said James McAvoy, who plays Bill Denbrough. “I just thought, 'I’ve got to pretend to be asleep, I’ve got to pretend to be asleep'. I had lots of nightmares about Pennywise but that’s the one specific one I can remember.” IT Chapter Two also sees Jessica Chastain join the cast from the first movie.