The online concert, which happens on May 5th, will help benefit medical workers and millions of farmworkers across the U.S.
A star-studded line up of celebrities, including Gloria and Emilio Estefan, Luis Fonsi, J Balvin, Diane Guerrero, Ana Brenda Contreras, Becky G, Edward James Olmos, Jenny Yang, Juanes, Nicky Jam, Rosanna Arquette and Steve Aoki, will be participating in a virtual concert on Cinco de Mayo to help support the Farmworker's COVID-19 Pandemic Relief Fund.
The Altísimo Live Festival, which is sponsored by HeartLatino, RetroPop Media, CIEN+, The Latinx House, WFHN-TV, Hispanics in Philanthropy, Hispanic Heritage Foundation and farmworker-serving organizations led by Justice for Migrant Women, will broadcast on May 5th at 2PM on Facebook Live, Youtube, Twitch, Twitter, iHeartLatino’s radio stations.
“Altísimo Live! represents a watershed but desperately needed moment of inspiring, total unity for the Latinx community that we believe will support farmworkers’ contributions and leave a lasting legacy for Latinos to build on," Altísimo Live! co-founder Manny Ruiz, CEO of RetroPop Media and founder of Hispanicize, said in a statement.
This #CincoDeMayo join @EvaLongoria— AltisimoLive (@AltisimoLive) April 16, 2020
as they co-host @AltisimoLive, an interactive day of performances & experiences live-streamed simultaneously on @Twitter, @perisco, @Facebook, @youtube & @Twitch, to raise money for our nation's #Farmworkers (@mujerxsrising). pic.twitter.com/kjdA0XB8dj
“Farmworkers are deemed an essential workforce during this health crisis, yet they have consistently been denied essential rights and benefits historically and in the midst of this devastating virus,” said Mónica Ramírez, founder of Justice for Migrant Women and co-founder of The Latinx House. “From Puerto Rico to the strawberry fields of California, Altísimo Live! is helping all America recognize that farmworkers are also heroes of the pandemic while raising funds to meet some of their urgent needs.”
This is not the first act of charity Gloria and Emilio Estefan have done since the COVID-19 crisis has started. They have been serving 500 meals a day to medical workers and first responders in Jackson Memorial Hospital, Baptist Health, City of Miami Police Department, Miami Beach Police, and Miami Beach Fire Rescue.
“Sometimes it’s not just writing a check. It’s the things you can do to really help the doctors and nurses and the volunteers. To be able to feed them is really important because this is about everyone and there are so many people doing so many great things. That is a great message to the world,” said Emilio Estefan.