Watch this four-minute wholesome ad film where E.T. returns to Earth and reunites with his friend Elliott and meets his family.
E.T. has returned to Earth after 37 years and reunites with Elliott in this new commercial that is nothing short of magical and is reminiscent of the original 1980 Steven Spielberg movie itself. This four-minute ad that premiered on Thanksgiving, serves as a short-film for the telephone service company, Xfinity. A shorter, two-minute teaser was shown during the annual Macy's Thanksgiving Day Parade on Thursday during NBC's broadcast.
The video titled "A Holiday Reunion" whose description on YouTube reads, "After 37 years, E.T. comes back to visit his friend, Elliott, for the holidays. During his stay, E.T. learns that Elliott now has a family of his own and that technology has completely changed on Earth since his last visit." We see Henry Thomas who reprises the role of, a now grown-up Elliot, with his family as they take E.T. into their home and expose him to the modern way of life. Thomas tells E.T., "A lot has changed since you were here." Elliott introduces E.T. to his wife and kids, and we get to see the alien use the internet as well as experience VR for the first time.
"The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts,” said Thomas, in a statement by Comcast. Variety also reported Peter Intermaggio, senior vice president for marketing communications at Comcast Cable who said, "Our goal is to show how Xfinity and Sky technology connects family, friends and loved ones, which is so important during the holidays. The classic friendship between E.T. and Elliott resonates around the world, and their story became a very meaningful way to bring our company’s consumer technology to life.”
The video recreates some of the most iconic scenes from the movie including the most memorable scene of the kids flying into the night sky with E.T. in the bicycle basket with John Williams’ signature score, Reese's Pieces, ringing in a sense of nostalgia. The video ends with E.T. going back home, leaving behind a hologram and concludes with "Reconnect for the Holidays."
Thomas told USA TODAY, "When I was a teenager it was like, 'They are going to call me Elliott again.' But I have kids now. And everyone you meet, especially people close to my age, they all have very meaningful stories about seeing the movie the first time." The ad seems to have tugged at the heartstrings of the audience as the video has become a hit with over two million views on YouTube and was even a trending topic on Twitter.