'Shaving is a choice, NOT an expectation!' Billie, a razor brand for women, is breaking taboos and attempting to normalize body hair.
Billie, the razor brand which made headlines last year for doing something EXTREMELY normal - showing a woman shave actual body hair for the first time in a commercial instead of air - has now taken things to the next level and earned the respect of women worldwide.
They recently unveiled a brand new body positive ad and this time, in addition to underarm hair, models can be seen wearing bikinis and flaunting their pubic hair, proudly.
"Why would a razor brand show unshaved body parts?" Because, the whole idea behind their body positive campaign is that, it is okay to wear your hair and it is okay to shave them off too.
Getting rid of your body hair should be a choice, not an expectation. For decades, female body hair has been a taboo and thanks to Instagram and filters, people now have unrealistic expectations for how a woman 'should be.' Newsflash, women buy razors to shave body hair and a perfect 'summer body' has nothing to do with that.
Billie's 'Red, White, And You Do You' advertisement is now going viral on the internet for all the right reasons. Women across the globe are relating to the body positive culturally diverse commercial and praising the brand for being REAL.
'I can barely contain how happy these ads for a razor company make me! Thank you, #Billie !,' director Lynn Shelton tweeted. 'This is badass! Billie is the first company to feature pubic hair in their advert Mon the truth, women have hair!' added another proud woman.
The ad which has become the latest buzz on social media features women not straight out of Victoria's Secret but models of all shapes and sizes having a good time by the beach, shaved and unshaved.
"Red, White, and You Do You continues to emphasize our stance that shaving is a choice, not an expectation. To celebrate our one-year anniversary of Project Body Hair, and the beginning of summer, we wanted to challenge the notion of being "summer ready. A lot of women feel the pressure to remove their body hair when they're wearing a bathing suit, so we felt like it was the perfect time to get out there and say," Billie Co-Founder Georgina Gooley told DailyMail.
"For the last 100 years, the idea of women's body hair was so taboo that we have been seeing commercials where razors shave completely hairless skin — the entire shaving category refused to show it. By showing and celebrating the fact that women have body hair, we're hoping to remove the shame around it," she added revealing that the ad aims to acknowledge female body hair and help women not be ashamed of it.
"No matter what you choose, you're already summer ready. Historically, women's razor brands have portrayed body hair as "socially problematic" in an attempt to sell more razors — they instilled shame around having women's body hair." Billie's ad has been watched by millions already and women are pouring in their regards and appreciations. 'Hang on, why is there so much pressure to be "summer ready"? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit. The 4th unofficially kicks off summer. So this summer, you do you. Let your hair down, maybe even out… we hope you’ll enjoy the breeze,' Billie's captioned the ad.
Check it out below and let us know what you think!
Here's what the internet has to say:
If you think this is empowering and sexy you’re the problem. 🤢 😕— HΞCTOR GRIDΞNKO ☬ (@hecxtreme) June 28, 2019
Come on, you can at least trim around it so pubes aren't hanging out the sides of your bikini bottoms like vines on a house. I'm all for empowerment, shave, dont shave, but how is that even remotely comfortable? I'm itchy looking at those photos. I hate pubic hair.— The Hybrid (@xManMadeMonster) June 27, 2019
People on my fb losing their shit over that shaving ad where the woman clearly has visibility pubic hair that she doesn’t shave is possible me off. EVERYONE HAS PUBES!!!! Why is that gross! Everyone has body hair! Stop!!!! Shaming!!! WOMEN !!!!!!!!!!!— Day Drunk Dad (@ungoldenboy) July 1, 2019
This is freaking awesome!!!!!!!— Nana Gregg (@nanahg3) June 28, 2019
Welcome To The First Razor Ad To Finally Feature Pubic Hair https://t.co/lmamstzgWF