The new event is taking place at a very controversial theme park
The Halloween season is one of the biggest money makers for theme parks. Universal Studios has their famous Halloween Horror Nights and Disney Parks has Mickey's Not-So-Scary Halloween for kids who don't want to get freaked out. But a new event has been announced and its hosts are somewhat controversial.
SeaWorld Entertainment (NYSE:SEAS) announced late last week that it will be introducing the Howl-O-Scream event that it's been hosting at its Busch Gardens theme parks for years at SeaWorld Orlando. The event will run for 27 select nights from mid-September to the end of October, and will feature outdoor scare zones, walk-through haunted houses, Halloween-themed shows, and even some interactive surprises on the rides.
This year, Disney has created a scaled down version of their Halloween show called Disney After Hours Boo Bash. For three hours after the park typically closes, the nights will come alive as Disney parks celebrate the season. The tickets are very expensive, ranging from $129 to $199 each night. SeaWorld, by contrast, is charging $29.99- $34.99 for their event and it runs five hours instead of three. With a lower price point, SeaWorld is aiming to steal money from their competitors.
This could be a massive turn-around for the company, which has seen a revolving door of CEOs, a failure to meet ride opening dates, and the controversy over the documentary 'Blackfish' that portrayed the park's cruelties towards its animals.